The year that we were invited to apply our integrated strategy to the Jenkstars campaign was the first time – in 7 years – that the following achievements were reached:
– The most Building Man festival tickets sold.
– The most web traffic generated in 7 years.
– The most social media engagements recorded in 7 years.
One challenge worth mentioning was to create valuable content from archived media. We also had the opportunity to work with talented contributors such as Nich Franchi, Croshane Media, Tanner Rosenthal, Kevin Rapf and more.